New Product Launch Marketing Plan, Part III

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management, consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following:

Executive summary

Situational analysis

Market growth potential and competitive analysis

Segmentation, target market, and positioning

Pricing and distribution strategies

Marketing communication plan

Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)

Intended marketing objectives for Y1, Y2, and Y3

Implementation milestones

Evaluation and control metrics and methodology to measure performance

Contingency planning