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New entrants into the marketplace pose threats to existing companies. These threats exist for start-ups, as well as established companies. If a company or market is successful, competition is sure to follow. Using the model of Competitive Dynamics, name and describe the 5 ingredients that comprise Competitive Dynamics. Which one of the ingredients do you think has the most impact on a company that is in the Mature to Declining stage of the Industry Life-Cycle?

Operation Management, Management Studies

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