Netflix announced its decision to restructure its business, Ask an Expert

Management Studies

Netflix announced its decision to restructure its business. However it was not well received by customers. Following the backlash, its CEO apologized to the customers. But it made the matter worse.

If you were in charge of marketing communication and marketing strategy at the Netflix and the price hike is inevitable, what types of marketing communications would you recommend to avoid backlash from the customers?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91881107

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