Net income is an important indicator of profitability. Public companies post their annual reports online. Locate an annual report, 10K, and answer the questions below on assessing the profitability of an organization. Be sure to include a link to your chosen company's annual report so that others can review it. There are thousands of companies, so no duplications allowed (first to post on a corporation, gets to use that corporation).

• Did this company perform better or worse from the previous year?
• Select two accounts that demonstrate the profitability of the organization. Support why you selected the two accounts you chose.
• What are other key factors or indicators analysts should consider when assessing the profitability of an organization?

Again, be sure to include the link to your company's annual report where you located the information.