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Use the Harvard Business Case, "Crown, Cork & Seal in 1989" as the basis for answering the following questions:

  • Describe the industry structure. Include things such as competition, suppliers, material changes, pricing, etc. Make your answer somewhat predictive of how you believe the industry is evolving.
  • Using the consolidated financial data for Crown, Cork and Seal, identify and post trends you think are both positive and negative for the company.
  • If you were Avery, what strategy would you pursue to position Crown, Cork and Seal for the future and why?

BE SURE to post your replies to this week's discussion board per the discussion board guidelines set forth in the syllabus regarding style, font, citations, etc.

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