Need assistance with a couple of questions in sales management.

1. A number of organizations that did not consider marketing part of their business activities in the past have found the need to begin to market their services. Nowhere is this more prevalent than in the nonprofit community. While not "selling" a product or service, public service organizations such as the Red Cross have developmental officers who market the organization in the community. How might you "sell" a public service organization in the community? What is different about this versus selling for a for-profit enterprise? What would be your goals and how would you accomplish them?

2. Telemarketing has resulted in the development of inside sales forces. Some companies assign sales trainees to the inside or telephone sales force as part of the training program in preparation for an outside sales position. Other companies view the two positions as separate. What functions would an inside (telephone) sales force perform? How would these functions differ from those performed by the external sales force? How would compensation plans differ if they differ at all? How might social media and online tools best be used to augment telemarketing/inside sales efforts?