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Part A, 1. What is the digital divide and what does it mean for e-marketers?

2. What are the implications of the differences in various countries' Internet adoptions?

3.What responsibility do you think e-marketers should assume for helping to close the digital divide ? Do you think consumers and governments should assume some responsibility as well ? Explain your answer

Part B. 1, What are some of the trends affecting online exchanges ?

2. Do you agree with the observations that the global internet will drive styles, tastes and products to converge and create more homogenous, global marketplace ? Why or why not ?

3.Knowing that many consumers in emerging economies are wary of buying online, and what would you do as an e-marketer, encourage them to change their attitudes and behavior?