NCRCC: Teeing Up a New Strategic Direction from Business Research Methods, 12e. by Cooper and Schindler. Any suggestions on the discussion questions at the end?

1. Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked.

2. Given the research question, how appropriate were the measurement questions?

3. Describe the sampling strategy. How appropriate were the various sampling design decisions?

4. What, if any, problems did you find with the questionnaire as a whole? Consider structure, directions, question order, question phrasing, appropriateness of response strategy chosen, etc.

5. If you were McMahon Group, how would you present the findings of your study to the NCRCC board? Explain the rationale for your chosen method.

6. Given the data presented in the case:

7. What would you recommend to the board of NCRCC with respect to adding facilities like tennis courts, a swimming pool, a spa, a fitness center, and a year-round driving range?

8. What would you recommend to the board of NCRCC with respect to adding or changing programming activities like social activities for adults, families with children, and children?

9. What would you recommend with respect to changing current operations?