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Holbrook, Morris B. and Rajeev Batra (1987), Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising, Journal of Consumer Research, 14 (December), 404-420. Huffman, Cynthia and Michael J. Houston (1993), "Goal-Oriented Experiences and the Development of Knowledge," Journal of Consumer Research, 20 (September), 190-207. Hunt, R. Reed (1995), The Subtlety of Distinctiveness: What von Restorff Really Did, Psychonomic Bulletin & Review, 2 (1), 105-112. Hunt, R. Reed and C. A. Lamb (2001), What Causes the Isolation Effect?

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