What is the role of public relations in marketing? Do you think PR offers any value to consumers? Explain your opinion using at least one example

What is viral marketing and why is it valuable for an online marketing strategy? Provide an example of viral marketing .

Incorporate concepts and examples from this week's lecture. Respond to at least two of your classmates' posts.
Final Paper

To complete the following final paper, go to this week's Final Paper link in the left navigation.
Focus of the Final Paper

Provide an Overview/Executive Summary of the marketing strategy.

Describe the product or service and desired brand image.

Describe the target market, including buyer motivations, demographics, and psychographics.

Describe the overall marketing strategy, including positioning strategy versus competitors.

Describe a promotions and advertising campaign that includes a description of one advertisement.

Recommend and describe a Public Relations campaign.

Describe the use of an Internet marketing campaign, including web site and use of email.

Describe a direct marketing campaign, including Customer Relationship Management.