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 Once a company decides to target a new country market to enter, it must then decide upon the best mode of market entry: 1. identify the main modes of entry that a company can choose from, 2. which methods are the least risky and the most risky, respectively, and 3. discuss at least two of these modes of entry in more detail. Provide examples of firms that have used those methods of market entry.

Operation Management, Management Studies

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