National cereal manufacturers receive high margins for many, Ask an Expert

Management Studies

National cereal manufacturers receive high margins for many of their cereals, often ranging from 60-75 percent. By contrast, the large retail grocery chains (Kroger, Safeway, etc.) that sell cereal make much smaller margins. What would describe this divergence in margins?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M984279

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