Naming brandsone choice that we have to make for a new, Ask an Expert

Management Studies

Naming brands

One choice that we have to make for a new brand is choosing the brand name. Generally, there are 2 options for naming a new brand:

1) have the brand name clearly indicate what the product is, or what the brand stands for (e.g., Pizza Hut, Lean Cuisine, Foot Locker, etc).

2) have an uninformative name (BMW, Amazon, Nestle, etc.)

How do we choose? What are some advantages/disadvantages for each option?

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92698015

Have any Question?Write your Review or question?

Related Questions in Operation Management

Discuss why dispute resolution options are an important

Discuss why dispute resolution options are an important part of business planning and strategy. What part does ethics play as explained in the text (Reed, Pagattaro, Cahoy, Shedd, & Magid, 2015, ch. 2)? Why does the inco ...

Report 75 75 212xx joyce harkness md consulting physician

Report 75 75. 2/12/XX JOYCE HARKNESS, MD, CONSULTING PHYSICIAN CHIEF COMPLAINT: Atrial fibrillation. Patient is a 68-year-old female, status post left total mastectomy for carcinoma of left breast. She has been doing fai ...

1 find an ad that you feel might mislead consumers through

1. Find an ad that you feel might mislead consumers through a claim-belief discrepancy. What inference processes are you assuming? Please explain in 500 words with proper examples. 2. One of the rationales for pre-K prog ...

Discuss and apply simulation as a modeling tool for

Discuss and apply simulation as a modeling tool for decision making. Discuss the factors involved in work measurement and apply the relevant tools and techniques used in deriving standards and incentive piece rates. · Un ...

Business strategies assignment descriptiona list of

Business Strategies Assignment Description: A list of articles about strategic issues in Saudi Arabia are available of the MOODLE, you are expected to choose one of the articles and write review of the article. An articl ...

Bmo inc sells commercialindustrial printers to businesses

BMO Inc sells commercial/industrial printers to businesses including creative marketing agencies that need to print high quality marketing materials such brochures, posters, circulars and other collateral for their clien ...

Imagine that the company went gangbusters and became super

(Imagine that the company went gangbusters and became super successful and now needs an even more integrated solution to take care of finances, supply chain, resource management, etc. With that in mind, you are looking n ...

What is meant by the term culture in what way can measuring

What is meant by the term culture? In what way can measuring attitudes about the following help to differentiate between cultures: centralized and decentralized decision making, safety and risk, individual or group rewar ...

Often in business individuals and organizations are called

Often in business, individuals and organizations are called on to deliver bad news and/or apologize for mistakes and mishaps. No matter your field, you will need to understand the rhetoric around "bad news messaging." Fo ...

Write a 7 - 8 pages report on it securityyour report should

Write a 7 - 8 pages report on "IT Security" Your report should include Intorduction , main body and conclusion. Use APA formatting and use 5 to 6 references. Feel Free to search on internet or any other sources and withi ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert