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Name some past advertising that you have seen where a comparison of products has been used. Why did you think it was effective or not? In what particular circumstances do you feel that comparison ads would be most worthwhile? In today's marketplace we are seeing more comparison ads than ever before. Why do you think that is the case? If you were the copywriter of an ad do you think it is more effective to name the competition specifically or not?

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Operation Management, Management Studies

Category:- Operation Management
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