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Name an ex of bundled products you are familiar with. Why would a company use a bundled pricing strategy for its products? Why not just sell the items separately and charge a higher price? What advantages does bundled pricing provide based on the three factors that influence price: customer, company, and competition? What other companies would benefit from such a strategy? Be insightful.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M978496

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