My proposal is a little around the Business Model and what I need is the topic of Business Model to be more in the center stage.

So, highlight more what actually the Business Model is,How does the topic of inclusiveness or sustainability come into play with a Business model.

Also, you have to find out how does Corporate Social Responsibility CSR, Multinationals enterprises come together under the Business Model.

The best way to combine sustainability and Business Model is (How firms do business "How to create and capture value"):

For example:

the creating value is who is the customer

the capture value is how to make money in our business

Also, I want to include the Activity systems which has two parts Design Elements and Design Themes, what i need is just Design Themes from the Activity systems.

Because of the sustainability maybe comes from one of the Design Themes, but not yet identified in any literature that why I would like to include it and do more investigation.

the Theory

Disruption theory, I want it to be my theoretical lens because the research will be in the Bottom of Pyramids BoP.

Note :

2 points about the problem need to be describe.

2 research questions that match the literature.

The introduction and conclusion should meet the literature and context.

the project not about product innovation.

the project is about Business Model Innovation.

I posted 2 articles about Business Model and Activity systems to use it as start point.