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My prof asked me about Apple Inc. using technology as its competitive advantage. Thank you.

The type of industry that Apple is in is computer hardware, computer software, consumer electronics, and digital distribution. Apple is an American multinational technology company based out of Cupertino, California. A new product that I would love for Apple to produce is a wireless speaker. The speaker would be like Amazon's Echo or Google's Google home. It would be an Apple user's personal assistant in a way and a better version of Siri. Since I am dedicated to Apple I do not own Amazon's Echo or Google's Google Home, it would just make sense for Apple to come up with a speaker/assistant for me to purchase. Kindly share your thoughts and comments.

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