Ask Marketing Management Expert

Murphy's Law at Travel-Rite

Mike Jones had worked at Travel-Rite as a bus driver for five years. He enjoyed the job. In turn, Travel-Rite was pleased with Mike, because he was courteous with clients and had a flawless safety record.

Mike was driving twenty-five tourists from Washington, DC to New York City on Interstate 95. He noticed that his fuel gauge showed that his twenty-nine passenger mini-bus was getting low on fuel, so he pulled into a gas station along the highway. At the fuel pump, he told the station attendant to fill up the fuel tank. Ten minutes later, the tank was filled and Mike pulled out of the gas station. The bus traveled about twenty-five meters, and then the engine died. Mike tried futilely to restart the engine.

It turned out that the gas station attendant had accidentally filled the fuel tank with gasoline instead of diesel fuel. The only way to deal with this would be to drain the gasoline out of the fuel tank and to remove all traces of gasoline in the engine. The gas station lacked this capability, so the gas station manager arranged to have the mini-bus towed to a nearby garage. Meanwhile, Mike telephoned Travel-Rite's headquarters to tell them of his predicament. The headquarters staff arranged to have the tourists picked up by a bus service operating out of New York City. Two hours after the bus breakdown, the tourists resumed their journey.

The mini-bus was towed to the garage, where mechanics attempted to determine whether the engine had been damaged by the gasoline. The chief mechanic telephoned Travel-Rite headquarters to deliver his report and was put in touch with Jennifer Chen, Travel-Rite's president.

"There's no problem cleaning up the engine," he reported. "In fact, we've already got it working. However, you appear to have a problem with your transmission, because the bus won't go into second gear. We looked at the transmission and saw that it's damaged."

Jennifer was shocked to hear this and immediately telephoned the automobile dealer from whom she bought her buses. When he heard the story, he understood the nature of the problem.

"The transmission was damaged when the bus was being towed," he said. "The drive trains of buses are a bit complicated. You can't just hook them up to a tow truck and start towing them. Several steps have to be taken to prepare them for towing, and obviously the tow truck driver didn't do this."

Jennifer felt sick. What began as an innocent refueling had turned into a disaster. Clients had been inconvenienced. Her new bus had been damaged. All this was happening far from headquarters, so resolution of the dispute with the gas station, tow truck company, and garage would have to be carried out remotely.

Questions

1. From Travel-Rite's perspective, to what extent is the incident described in this case an "act of God" as opposed to a controllable event?

2. What general categories of risk are being encountered here (e.g., business risk)? Explain your answer.

3. How would you go about conducting an ex post facto risk assessment of this incident? What conclusions might result from this assessment? What risk mitigation steps should be taken to avoid a repetition of this kind of event in the future?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9693929

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As