Q1. A wholesaler who takes over the whole marketing job NATIONALLY for one or a few manufacturers is called a _________________.

1. merchant wholesaler
2. manufacturer's agent
3. broker
4. specialty wholesaler
5. selling agent

Q2. A good marketing manager will try to:

1. set the desired customer service level before trying to minimize physical distribution costs.
2. minimize the total cost of physical distribution.
3. maximize the level of customer service provided by his firm.
4. minimize storing time and costs.
5. provide customers with just-in-time delivery service.

Q3. A channel system in which the various members informally agree to cooperate with each other is called a(an) ______________ system.

1. contractual channel
2. dual distribution
3. traditional channel
4. administered channel
5. franchising

Q4. Considering weight, which one of the following transporting modes usually has the LOWEST cost?

1. Waterways
2. Airways
3. Trucks
4. Railroads
5. Pipelines

Q5. A limited-line store is to a single-line store as:

1. a tennis shop is to a sporting goods store.
2. a paint store is to a drugstore.
3. quality is to price.
4. a CD and tape storeare to a movie theater.
5. full service is to self-service.