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Multinational Corporations Expanding into Japan

Read the following article and prepare an analysis focusing on the problem below:
•Czinkota, M.R., & Kotabe, M. (1999). Bypassing barriers to marketing in Japan. Marketing Management

How might MNCs structure their market entry strategies to penetrate and expand in the Japanese market?

Operation Research, Management Studies

  • Category:- Operation Research
  • Reference No.:- M924566

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