Multiattribute Theory of Wal-Mart

Using the Fishbein Model described in Chapter 7 of your textbook, set up a spreadsheet with the rows labeled with the ten personal attributes as outlined in the textbook and columns labeled with the following organizations: Wal-Mart, Target, Kmart, JCPenney, Sears, Costco and one other similar competitor of your choice. You may also use the following spreadsheet: BUS 350 Multiattribute Analysis.xlsx.

Consider the relative personal importance of each attribute to you and insert a column of importance weights in column C. Score each belief about the establishments on a scale from 1-10 and compute a multiattribute index following the procedure outlined in the textbook (see page 265).

After you have completed developing the spreadsheet and computing the multiattribute index, prepare a one- to two-page report (excluding title and reference pages), formatted according to APA style guidelines and using at least one scholarly source in addition to the textbook, explaining if your scored attributes about the establishments correlate to your purchasing behavior. Assess why or why not.

Important Note:

You must copy your Excel spreadsheet and paste it at the bottom of your written one- to two-page report completed in Microsoft Word.