Much has been written about the problems at Disneyland Resort, Paris, the Walt Disney Company's theme park and resort complex, which opened in France in April 1992. These difficulties were largely attributed to Disney's lack of understanding of European (particularly French) culture and the company's failure to modify its American theme-park concept to fi t the preferences and customs of European visitors.

Discuss how the Walt Disney Company could have used input from cross-cultural analysis in better designing and operating Disneyland Resort, Paris, using a computerised literature search about Disneyland Resort, Paris, from your business school's library.