Mr smith owns a chocolate candy company the manufacture the choconut big bar which he sells for$2. The chocolate bar measures 6 inches long by 3 inches wide and ½ inches thick.it is sold with the bar wrapped in foil placed in a seal brown cardboard box with the name printed white. Currently mr smith is losing money because the cost of chocolate and nuts has increased beyond his budget.

Instead of cutting back on the quality of the ingredients, mr. smith is planning to cut the size of the bar to 5 inches long by 2 ½ inches wide and keep the bar ½ thick. He will keep the same $2 price per bar. He hopes that no one will noticed the change in the size of the barif he alters the outside packaging to a cheaper brown colored paper wrap with the choconut big bar name in white on the label. Mr. smith will advertise the new package saying- “it’s the same choconut big bar,-now in a new paper wrapper”.

Recalling our discussion on ethic, how will the American marketing association and the federal trade commission address decision have taken by mr. smith? Is there anything else that mr smith can do to improve ethical decision making and avoid unethical behavior in the future?