Mouth-waterinrsquo treats company wants to sell its candy, Ask an Expert

Management Studies

Mouth-Waterin’ Treats Company wants to sell its candy in a normal-sized package labeled “Gigantic Size.” NuFabrics, Inc., wants to advertise its sweaters as having “That Wool Feel,” but does not want to specify on labels that the sweat-ers are 100 percent polyester. Can these firms market their products as they would like? If not, why not?

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