Most major retailers compile information about you based on, Ask an Expert

Management Studies

Most major retailers compile information about you based on what, when, and how you buy. For example, Target Brands, Inc. uses a very sophisticated data collection process that assigns each shopper a unique guest identification code that tracks the shopper's habits, which become the source of predictions for future consumer behavior.

Should merchants be allowed to use buying patterns to learn personal information about their customers, such as whether they are pregnant? Be sure to explain and support your responses from a legal perspective.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93127618

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