(Answered) Monahan sean and robert nardone how unilever aligned its

Management Studies

Monahan, Sean, and Robert Nardone. "How Unilever aligned its supply chain and business strategies." Supply Chain Management Review Nov. 2007: 44+. Popular Magazines. Web. 1 Sept. 2015. URL http://goo.gl/QGK3CH

After reviewing the article, answer the following questions. Make sure your answers reflect an understanding of the materials covered/discussed in class and in the assigned readings.

How would you characterize the competitive strategy of a Unilever? What are the key customer needs that Unilever aims to fill?

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