Module learning outcomes:

• Understand the purpose and key parts of a business plan
• Know how strengths, weaknesses, opportunities and threats impact a business
• Know how to access sources of finance and be able to construct and interpret financial forecasts
• Know what makes an effective business plan

Introduction to Business

This assignment requires that you demonstrate that you can:
• Understand business theory and concepts
• Able to apply theory and concepts to different types of businesses
• Able to analyse the implications for businesses
• Able to offer an opinion or make a judgement

Assignment Instructions:

For this assignment you need to submit an individual, 2500 word business plan and group presentation detailing your business idea. Use the following details to help structure your business plan.

Business idea

1. Give a detailed explanation of the goods or services your business plans to provide

2. Include: product, prices, sizes, type of service and deals/ offers

3. Logo, reasons for your business name and design Market

4. Market size 
a. Statistics and encouraging factual research to justify your reasons for opening

5. Market segment 
a. Explain you reasons

6. Main competitors 
a. Strengths : product, price, place & promotion
b. Weaknesses : product, price, place & promotion
c. How will you different from your competitors (give a list of ideas) Research

7. Range of Primary research - results should be analysed

8. Range of Secondary research -results should be analysed
Legal structure

9. Which legal structure have you decided to choose? Explain your reasons why (justify)
Location more  and explain why to choose that location

10. Where have you decided to locate your business and why (justify) Human resource

11. Number of employees you plan to employ
a. Job title
b. Description of their daily responsibilities
c. Contract arrangements
d. Qualifications/ skills
e. Wage, reasons why
Finance

12. Details of your chosen sources of finance (short and long-term)

13. Give reasons for your choice over others (justify)

Costs

14. List of start-up costs

15. Fixed and variable costs
Budget - produce the following:

16. Sales budget

17. Cost budget

18. Production budget
19. Analyse each budget (one paragraph each)
Financial forecast - produce the following:

20. Break even chart
21. Cash flow forecast
22. Analyse each chart (one paragraph each)

SWOT analysis 
23. Complete a detailed SWOT of your business. Be specific and realistic

Appendix 
24. Research and additional information