MKTG6002 Marketing Assessment 2: Proposal Marketing Plan

Objectives

• To enhance a clear understanding of the importance of marketing in modern business and to and provide a grasp of effective contemporary marketing practices;
• Provide a theoretical overview of marketing theory and practical application of innovative marketing strategies;
• Build research methods relating to samples and inferences particularly in relation to market research data collection and analysis.
• Critically reflect and evaluate the impact of the application of the marketing mix on consumer behavior.

How the assessment fits into the subject/course:

Marketing in the 21st Century has drastically evolved and is a critical component of business administration. The design of marketing plan is integral to business organisation and the assessment for this subject aims to provide students with group and individual work to apply effective marketing strategies.

Linkages between Assessments 1 and 2:

Assessment 1 requires students to create a case study and review marketing plans. Assessment 2 requires students to devise a marketing plan of products or services offered by their own organisation and to consider how the marketing plan will add value to their organisation.

Instructions:

Working individually, students will utilise the social enterprise case study developed in Assessment 1. In Assessment 2, students must include the following elements:

• Develop a marketing plan to the product or service offered by an organisation.
• Research the extent to which the marketing plan of social enterprise might add value to your own organisation or an organisation that you are interested in.
• Complete a reflexive activity in which you discuss the outcomes of this social enterprise investigation and its application.

3000 words

12 references

Attachment:- Assignment-1.rar