MKT 520 ASSESSMENT 4

In Assessment you have focused on an organisation of your choice, often your own workplace. This has particular advantages for you including the potential for you to experience and understand subject content in the context of your own workplace, your access to key information to allow substantial analysis and the capacity for you to make a contribution to your workplace both now and into the future.
What you have not yet experienced is the opportunity to gain insights into how NPD or NSD is practiced in a range of different contexts and how context influences key considerations for companies in regard to new product or new service development.

Name of the company: NOKIA

Table of Contents;

• Brief background to company/market

• Key issues that came out of your critical analysis of an organisations new product development practice?

• Recommendations for improvement

• Personal comments on what you learnt.

• Commentary that reflects an understanding of relevant NPD (New product

• Development)or NSD (New service Development) theory

• Conclusion.