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Mixed-method research is more than merely combining quantitative and qualitative research approaches. There are design and analysis issues to consider. Leech and Onwuegbuzie (2008) offer an array of qualitative analysis techniques that include word count and standard content analysis. How might these techniques be perceived by both purely qualitative and purely quantitative researchers? Do these techniques offer additional evidence of the value of mixed-method research, or do they merely add to the confusion over which techniques to use?

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Operation Management, Management Studies

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