Mission and Vision Paper

Instructions

Mission, Vision, Social Responsibility, Strategic Planning

Students will select two companies from the list below to compare the mission statements, assess the quality of the statements and provide recommendation to improve the quality of the mission statement. Students will then focus their attention on one of the organizations within the pair and research the organization's contribution to social responsibility. Lastly, students will create a SWOT analysis and make recommendations to for turning the weaknesses into strengths and the threats into opportunities.

Required Elements to include in the Mission and Vision Paper:

Part I

Select one of the following pairs of companies:

· Patagonia Outdoor Clothing and Columbia Sportswear
· Bank of America and Wells Fargo
· Google and Yahoo
· Hilton Hotels and Marriott Hotels
· Whole Foods and Trader Joe's
· Southwest Airlines and Jet Blue Air
· UPS and FedEx

Using the companies' investor Web sites, annual report, or other reliable web source (not a Wiki file); find the mission statement of each of the two companies;

· Prepare a well-reasoned analysis of the similarities and differences of the two organizations based on the mission statement;

· Discuss the quality of each mission statement based on concepts from the course material.

· Assess whether the mission statement clearly defines the organization and drives strategic decisions?

· Provide recommendations to the leadership team for improving the quality of the current mission statement;

· Discuss the vision for each company. Do the companies appear to be heading in the same direction? Explain your rationale and provide support for your position.

Part II

· Select one of the companies in the pair and respond to the questions below. Ensure that correlations are drawn between your responses and concepts discussed in the e-text;

· How does the company respond to the issue of social responsibility? In what kinds of activities does the organization participate? Do you think its activities are appropriate? Explain you answer;

· Prepare a SWOT analysis of the selected company, including at least two strengths, weaknesses, opportunities, and threats each;

· Based on the concepts learned so far, provide your recommendation for turning the weaknesses into strengths and the threats into opportunities.

Required Formatting of Paper:

· This paper should be double-spaced, 12-point font, and between five and six pages in length excluding the title page and reference page.

· Title page with your name, the course name, the date, and the instructor's name.

· Use APA formatting for in-text citations and reference page. You are expected to paraphrase and not use quotes other than in identifying the mission statement and vision statement.

· You are required to use the company investor websites and at least two academic or highly respected business publications, to a total of no less than four references.