Mini-Project Assignmen

Strategies of Customer Relationship Management and E-Commerce

Purpose of the Assignment:

This assignment has a two-fold purpose:

1. To help students better understand Customer Relationship Management (CRM) and the e- commerce strategies via a company's website.

2. To find out how effectively Customer Relationship Management contributes to e- commerce with the applications of information technology.

Requirements of the Assignment:

Visit the websites of Nike

http://www.nike.com and Adidas www.adidas.com

and identify the following:

1. The major customer-related activities on the two websites and how they are supported by information technology.

2. The effective e-commerce and CRM strategies, applications and services on both websites.

Write a short report in APA (American Psychology Association) style on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion.

The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1" margins on all sides), excluding figures, tables, illustrations, and references. Fewer or more pages will result in points deduction. The report should include the following parts (in order to save paper, no title page! Otherwise, some points will be taken off):
Your name and course information
Title of the report
Abstract of the report
Main findings with comparison, contrast, and discussion in details
Conclusion
References