Mini-casefor this module we are going to examine the, Ask an Expert

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Mini-Case

For this module, we are going to examine the HuStream case. In this case, we will be looking for you to craft a persuasive argument using the techniques outlined in this AVP to answer the following questions:

• What is the key managerial decision faced by HuStream? What adjustments need to be made inside HuStream in order for it to adequately execute that decision?

• What is HuStream's current target market? How is it being reached?

• What would be HuStream's new target market? Propose some specific marketing strategies for HuStream to use if it decides to pursue the new market.

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