Milestone

Overview: For the final project, you will create a marketing plan presentation.

As the final step in your journey toward your bachelor of science in marketing, you will complete a capstone that integrates the knowledge and skills you have developed in previous coursework and over the duration of the term by developing your marketing plan presentation.

This capstone has been created to give you an opportunity to apply your knowledge to a real-world scenario. You will have the opportunity to demonstrate your creativity as you create your own product or service.

Additionally, you will apply your analytic skills as you review the competitive landscape. You will also make decisions based on research and your strategic thinking as you apply it all in the development of a marketing plan.

Understanding and mastery of these three skills is integral to success in the marketing field.

In Milestone Two you will create your marketing plan presentation draft. It must include the below elements. These elements will demonstrate how you are making progress on meeting the course outcomes.

For this milestone, you will submit a draft of your slides, with speaker notes, for the following sections of the marketing plan:

• Product/service summary

• Strengths, weaknesses, opportunities, and threats (SWOT) analysis

• Target market analysis

• Marketing objectives that align with your company's mission, objectives, and goals

When creating your draft, be sure to identify opportunities for collaboration in internal and external environments. As always, be sure to consider and apply legal or ethical principles as you create your marketing plan.

Attachment:- swot_0.rar