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Mike sells a magazine for $2 that he bought for $1.40- he cannot sell if it snows. On a regular day, he can sell 100 magazines. He usually commits a week in advance with 50% chance of snow in the forecast. He can get an option-based contract with a reservation price of $.20 and exercise that option and buy at a total price of $1.60 four days in advance when the weather is known. Should he utilize the options contract?

Operation Management, Management Studies

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