Midterm 1

1.Question : (TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

2.Question : (TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

3.Question : (TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.

4.Question : (TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

5.Question : (TCO 7) Why should marketers be aware of consumers'cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchasebehavior of a customer as an example.

6.Question :(TCO 1) Identify and describe the factors that affect the successful adoption of innovations.

Midterm 2

1.Question : (TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

2.Question : (TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

3.Question :(TCO 2) Having traditional values and believing in fitting in rather than rebelling is a characteristic of ________.

4.Question : (TCO 5) When a gas station blows a fresh coffee smell around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers.

5.Question : (TCO 7) Compare and contrast the uses of the emotional appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?

6.Question : (TCO 1) Some people have been offended when marketers refer to an event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of "sacred" in consumer behavior is both the same and different from the concept of "sacred" in a traditional religious context.