·Begin by briefly identifying how the application is used by the four business functions-Operations, Marketing, Accounting, and Human Resources.

·Explain how the application is integrated into the property management systems, global distribution systems, or other property- or company-wide systems within the four business functions.

If it is not integrated into a property- or company-wide IT system, explain the reasons why not, such as cost or technology, and list competitive advantages gained by integration.

·What are the features and benefits of internal property management systems versus external global distribution systems? How do they compare? Which one offers the best overall competitive advantage?