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Microsoft is going to sell a Student version of Office (excluding Access and Outlook) and a full version of Office.

Assume there are three market segments whose size and valuations for each version of Office are given in the following table. What price for each version of Office can maximize Microsoft's revenue.

Segment

Student Version

Full Version

Size

Students

110

160

20%

Individuals (nonstudent)

170

300

40%

Business

240

500

40%

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92190260

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