Michael Kerr delivers a brief but highly meaningful message about values in the workplace: When it comes to workplace values, actions speak louder than words.

For example, most people say they value teamwork, but are they good team players in reality? Kerr also uses the cliché, "Walk the talk" in a meaningful way.

Company executives as well as other workers throughout the organization must practice the values they preach, such as providing excellent customer service when the company claims that "We value our customers."

Questions for Discussion

1. Why are values placed on a website or on a poster not sufficient as a way of using values in an organization?

2. What does "walk the talk" mean with respect to company values?