Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight Loss Drug

1. How does Metabical compare to current weight-loss options?

2. What are the pros and cons of the forecasting methods presented by Printup? If you had to estimate demand for this product, how would you go about it? What would your demand (unit) forecast look like for the first five years?

3. What considerations should be taken into account when making decisions about the package count? What package size would you recommend?

4. What pricing strategy approaches would you suggest Printup explore? What are the advantages and disadvantages of each strategy? What price would you recommend?

5. What impact does your pricing decision half on profitability? What is the ROI over the first five years for each of the pricing strategies identified?