Message Do-Over for a Bad-News Message to a Professional Contact

Bianca Genova has worked hard to make networking events for LinkedB2B more attractive to members. She developed a speaker series as one strategy to attract members to attend the events. Several months ago, she invited a prominent author and speaker, Madison Avery, to an event on September 4. On August 21, Madison sent the following note:

SUBJECT: Speaking Cancellation

Dear Bianca,

I regret to inform you that I cannot speak at your September 4 networking event. I will return the $2,000 advance that you sent me.

In the past month, I have suffered some health issues. I anticipated recovering more quickly. My doctor has advised that I avoid all travel for several months to avoid some of these problems. On top of that, my father-in-law died two weeks ago. As a result, I’ve spent most of my time attempting to help my husband deal with this tragic time. I appreciate your understanding.

Madison

At this time, 179 professionals have signed up for the event. Bianca needs to write a message to all professionals who have RSVP’d and paid for the event. She will explain that she will find a fill-in speaker on the same topic and she will offer refunds to any person who no longer wants to attend the event.

Complete the following tasks:

A. Evaluate how well Madison delivers bad news.

B. Rewrite Madison’s note to more effectively deliver bad news.

C. Assume the role of Samantha and write a message to members that delivers the bad news and also helps promote the networking event even in the absence of Madison as a speaker.