(Answered) Merchandise assortments forever 21 hampmthe goal of group

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MERCHANDISE ASSORTMENTS: Forever 21, H&M

The goal of group project 1 is to evaluate two competitive retailers by evaluating their merchandise assortments. H&M and Forever 21 are both "fast fashion" stores, but they have different strategic approaches.

Start by recalling the elements of a strategic plan:
• Who is the target consumer?

• What is the store's retail format?

• What is the store's sustainable competitive advantage?

Defining these elements for both H&M and Forever 21 is a good place to begin. Each company's website might be a good place to learn more.

Here are some questions that may help you organize your observations (use a spreadsheet if it helps):

Question:- Does one store seem to be more "trend-right" than the other? What is the mix of staple, fashion or fad merchandise in each retailer?

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