Mercedes-benz the german car manufacturer is using, Ask an Expert

Management Studies

Mercedes-Benz, the German car manufacturer, is using cross-cultural psychographic segmentation to develop marketing campaigns for a new two-seater sports car directed at consumers in different countries. How should the company market the car in Turkey?

How should it market the car in Japan?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92175183

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