Mentions four methods for companies to develop opportunities. Provide two examples for each of those methods: market penetration, market development, product development, and diversification.

Also, beside each example, explain why it is an example of that method by telling me who the market is and how it is a present or new product. In other words, why does each example fit in that category?

Also, in Ch. 2, we see that products or brands can be classified as stars, cash cows, problem children or dogs. 2.

Using either a product, a service, a brand or a company, provide two examples of each of these categories: stars, cash cows, problem children and dogs.

Explain why you think that each of those examples belongs to that category.