Ask Marketing Management Expert

Memo

Respond to one of the following:

RU-32

You're the CEO of a global pharmaceutical company. After decades of work (and the investment of hundreds of millions of dollars), your scientists have come up with a major breakthrough. Your new drug, RU-32, is a low- cost anti-diabetic medication that dramatically stabilizes insulin levels.

If approved, your company will own the patent on a drug worth billions of dollars. However, during Phase III clinical trials, unexpected complications arose, and approval by the FDA is now unlikely. Without FDA approval, you cannot sell RU-32 in the U.S. and most first-world countries. However, other countries--primarily in the third-world--will allow you to market the drug without U.S. FDA approval.

You must choose whether to stop all development and cancel the program, or proceed with manufacturing for sale to citizens of third-world countries.

Inform the Board of Directors of your decision. Write a memo explaining your position and your reasons. Be specific and use detailed examples to support your main points.

Press-Enterprise

A statistic taken from the Press-Enterprise states that the average American worker spends about 1.8 hours of every 8 hour work day on non-work activities (e.g., personal phone calls, internet surfing, etc.).

Estimates suggest this lack of productivity costs American business hundreds of millions of dollars annually, but workers say focusing 8 hours a day strictly on work-related business is unreasonable and impossible considering we work more people hours than ever before. Additionally, workers argue that they need to schedule appointments and daily activities when businesses are open. In your opinion, which side makes a stronger case?

Write a persuasive memo to your business explaining your opinion on this issue. Be sure to bring up arguments on both sides of the issue, but ultimately prove your position in your response.

On-Line Profile

Many businesses are recognizing that traditional resumes are becoming outdated or are no longer an accurate way to evaluate potential employees. To get to know potential employees better, several companies are asking applicants to submit an "on-line, electronic profile."

In addition to searching Google for applicant background, firms are looking at applicants' Facebook page, Twitter and Linked-In accounts. Your firm has discovered that the majority of resumes submitted in the past few years have been largely inaccurate, misleading, and filled with misinformation.

Because of this, your firm has been unable to hire qualified workers, which has caused many problems. The Hiring Manager, Sheila Lass, has decided to stop accepting traditional resumes. Instead, she will ask potential employees to submit an "on-line, electronic profile." She feels she can get to know the "real" person by examining their profile.

Write her a correctly formatted memo informing her of your position on this issue. Include several, well- reasoned ideas that either support or oppose her plan.

Smart or Attractive?

In today's world, we are inundated with all kinds of images and new technologies, but when it comes down to it, it's the employee who completes the work. In correct memo format, to your supervisor or instructor, respond to the following prompt: In the modern business world, which is more highly valued: being smart or being attractive?

You're encouraged to include real-life experiences to support your position and be sure to pay close attention to format to avoid a reduction in your score.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92330513

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As