Media Options

Purpose of Assignment

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

Assignment Steps

As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.

Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.

Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.

Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

We cannot do Apple, assignment info says it has to be different than week 3, otherwise I'd totally be on board with that. I vote we use

Walmart. They are a huge company with plenty of data out there for us to use. Let me know if we can agree on that! And I agree, we should definitely do powerpoints, not Prezi videos (I don't even know what that is).

This is a pretty big assignment, as we need two powerpoints and a paper. Here is how I'm seeing the breakdown from the team charter:

Powerpoint #1 - Traditional Media Option - Andrew
Powerpoint #2 - New Media Option - MY PORTION ONLY

Word document:

- (about 350 words) discussed the differences between the traditional media option and the new media option in terms of audience and reach, including discussion of insights/concerns/issues between media options - Vincent

- (about 350 words) discussed the differences between the traditional media option and the new media option in terms of channel and content, including discussion of insights/concerns/issues between media options - Alisha