Media Buying

You have been assigned the task of purchasing media for your client's advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W's for your media planning. Describe the three most important rules of media buying and why they apply to your client.

The paper

• Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style

• Must include a separate title page with the following:

? Title of paper
? Student's name
? Course name and number
? Instructor's name
? Date submitted

• Must use at least two scholarly sources in addition to the course text.

• Must document all sources in APA style Must include a separate references page that is formatted according to APA style.