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Management Studies

Which of the following is an example of a defensive strategic goal that might be used to explain why MTV developed MTV European, a pan-European cable and satellite system that transmits music-based programming across the continent?

To maximize its total sales revenues

To improve its overall market position

To increase its long-term growth and profit prospects

To preempt competitors' global moves

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9207578

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