Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1) Mass marketing techniques worked well for nearly three-quarters of the century.  What caused present organizations to change their focus on one-to-one marketing or CRM?

problem2) What do you mean by customer loyalty?  What are the factors related with customer loyalty?  Are today’s customer loyalty to any of the brands available in any segment?  Describe.

problem3) What is the meaning of customer satisfaction. Is satisfaction of a customer because of  the product quality and brand name is enough for a retail outlet or the retail outlet needs to offer something beyond the product to hold the customer in a long run ? Describe.

problem4) describe the different advertising vehicles used by Indian retailers.

Section-B

Case Study

Piramyd Retail

Piramyd Retail decided to restructure its operations by having two separate CEOs for its Megastore and TruMart divisions.  For its retail business to expand and grow aggressively there was a need to have separate divisions.  There would be special focus on both divisions and each would be treated as the separate profit centre.

Piramyd has decided to focus on its in-store labels with more brands planned in footwear, kids and home décor segment.  Presently, in-store brands comprise names like Venpluno and Boston Club for men’s wear, Rudra for women’s wear and Peppermint for kid’s wear.  In-store labels contribute between 8 per cent and 9 per cent of Piramyd’s turnover. It has been decided to add more private labels and this segment is expected to contribute between 15-20 per cent of the total turnover.

At the same time, Piramyd Retail is looking at new formats in retailing especially in the area of services. Having forged a tie up with L’Oreal for salons, it is now scouting for a partner in the area of travel services. The store is looking at setting up a travel shop to improve quality of shopping experience of its consumers. The store constantly looks at creating sub categories as an extension to support the shopping experiences of consumers.

Piramyd expects its non-apparel business to grow at 25-30 per cent rate compared to its apparel business, that is pegged to grow at 15 per cent.  To give the boost to its apparel business especially men’s wear, Piramyd is running a `men at work’ promotion whereby it would be holding sessions from eminent corporate honchos about how to dress at work.

Case problems

problem1) “Piramyd is focusing on private label brands as they have good demand, but focusing more on private brands and less-on outside national and international brands, would help Piramyd grow or not”.  Provide your suggestions.               

problem2) “Piramyd being the product manufacturing and selling retail organization, is it a right decision to diversify with L’oreal for salons and opening of travel shop, that are totally service oriented sectors?  Give your views on the above statement.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93447

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As