Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1) Mass marketing techniques worked well for nearly three-quarters of the century.  What caused present organizations to change their focus on one-to-one marketing or CRM?

problem2) What do you mean by customer loyalty?  What are the factors related with customer loyalty?  Are today’s customer loyalty to any of the brands available in any segment?  Describe.

problem3) What is the meaning of customer satisfaction. Is satisfaction of a customer because of  the product quality and brand name is enough for a retail outlet or the retail outlet needs to offer something beyond the product to hold the customer in a long run ? Describe.

problem4) describe the different advertising vehicles used by Indian retailers.

Section-B

Case Study

Piramyd Retail

Piramyd Retail decided to restructure its operations by having two separate CEOs for its Megastore and TruMart divisions.  For its retail business to expand and grow aggressively there was a need to have separate divisions.  There would be special focus on both divisions and each would be treated as the separate profit centre.

Piramyd has decided to focus on its in-store labels with more brands planned in footwear, kids and home décor segment.  Presently, in-store brands comprise names like Venpluno and Boston Club for men’s wear, Rudra for women’s wear and Peppermint for kid’s wear.  In-store labels contribute between 8 per cent and 9 per cent of Piramyd’s turnover. It has been decided to add more private labels and this segment is expected to contribute between 15-20 per cent of the total turnover.

At the same time, Piramyd Retail is looking at new formats in retailing especially in the area of services. Having forged a tie up with L’Oreal for salons, it is now scouting for a partner in the area of travel services. The store is looking at setting up a travel shop to improve quality of shopping experience of its consumers. The store constantly looks at creating sub categories as an extension to support the shopping experiences of consumers.

Piramyd expects its non-apparel business to grow at 25-30 per cent rate compared to its apparel business, that is pegged to grow at 15 per cent.  To give the boost to its apparel business especially men’s wear, Piramyd is running a `men at work’ promotion whereby it would be holding sessions from eminent corporate honchos about how to dress at work.

Case problems

problem1) “Piramyd is focusing on private label brands as they have good demand, but focusing more on private brands and less-on outside national and international brands, would help Piramyd grow or not”.  Provide your suggestions.               

problem2) “Piramyd being the product manufacturing and selling retail organization, is it a right decision to diversify with L’oreal for salons and opening of travel shop, that are totally service oriented sectors?  Give your views on the above statement.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93447

Have any Question? 


Related Questions in Marketing Management

Understanding the complexity of softwaresoftware

UNDERSTANDING THE COMPLEXITY OF SOFTWARE Software instructions on how to open and with excruciating accuracy. Writing code to make the computer execute these instructions properly and in the right order is not a simple t ...

Assignemntprepare a 15- to 20-slide microsoft powerpoint

Assignemnt Prepare a 15- to 20-slide Microsoft PowerPoint presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following: Who determines ethical standards for ...

Advertising analysis assignment by the time this assignment

Advertising Analysis Assignment By the time this assignment is due, the national political campaigns will likely be over. However, I would like you to think about the results of the Presidential election and explain, in ...

Bike rental shopsdescribe the target market audience

Bike rental shops... Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Develop a pricing strategy for the new product or service offering.

Case study- marketing excellence procter amp gambleprocter

Case Study- Marketing Excellence: Procter & Gamble Procter & Gamble (P&G) began in 1837 when brothers-in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company. From there, ...

Marketing mix - assignmentsrequired- creating an effective

Marketing Mix - Assignments: Required:- Creating an Effective Marketing Mix In the Shared Activity, conducted an informal marketing audit on the organisation you chose for your Final Project. Such an audit helps organisa ...

Requirements1 an original response that specifically

Requirements: 1. An original response that specifically addresses the topic/assignment, superbly incorporates and applies material  learned, application of at least 3 chapter concepts (indicated with underline), critical ...

Look at the scientific glass incorporated case materials

Look at the Scientific Glass Incorporated case materials (see this week's  Required Readings ). The objectives of this case are for you to explore the challenges of inventory control and to examine Scientific Glass's (SG ...

In this assignment you will review an article analyzing the

In this assignment, you will review an article analyzing the personal and positional sources of power of a famous businessman, Steve Jobs. His innovation, creativity, and boldness have earned Apple Computers worldwide su ...

Assignment create a video marketing campaignuse the

Assignment : Create a Video Marketing Campaign Use the Internet to select a small company that sells products that would lend themselves to being demonstrated in "How To" videos. Next, imagine that the company has hired ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro