Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1) Mass marketing techniques worked well for nearly three-quarters of the century.  What caused present organizations to change their focus on one-to-one marketing or CRM?

problem2) What do you mean by customer loyalty?  What are the factors related with customer loyalty?  Are today’s customer loyalty to any of the brands available in any segment?  Describe.

problem3) What is the meaning of customer satisfaction. Is satisfaction of a customer because of  the product quality and brand name is enough for a retail outlet or the retail outlet needs to offer something beyond the product to hold the customer in a long run ? Describe.

problem4) describe the different advertising vehicles used by Indian retailers.

Section-B

Case Study

Piramyd Retail

Piramyd Retail decided to restructure its operations by having two separate CEOs for its Megastore and TruMart divisions.  For its retail business to expand and grow aggressively there was a need to have separate divisions.  There would be special focus on both divisions and each would be treated as the separate profit centre.

Piramyd has decided to focus on its in-store labels with more brands planned in footwear, kids and home décor segment.  Presently, in-store brands comprise names like Venpluno and Boston Club for men’s wear, Rudra for women’s wear and Peppermint for kid’s wear.  In-store labels contribute between 8 per cent and 9 per cent of Piramyd’s turnover. It has been decided to add more private labels and this segment is expected to contribute between 15-20 per cent of the total turnover.

At the same time, Piramyd Retail is looking at new formats in retailing especially in the area of services. Having forged a tie up with L’Oreal for salons, it is now scouting for a partner in the area of travel services. The store is looking at setting up a travel shop to improve quality of shopping experience of its consumers. The store constantly looks at creating sub categories as an extension to support the shopping experiences of consumers.

Piramyd expects its non-apparel business to grow at 25-30 per cent rate compared to its apparel business, that is pegged to grow at 15 per cent.  To give the boost to its apparel business especially men’s wear, Piramyd is running a `men at work’ promotion whereby it would be holding sessions from eminent corporate honchos about how to dress at work.

Case problems

problem1) “Piramyd is focusing on private label brands as they have good demand, but focusing more on private brands and less-on outside national and international brands, would help Piramyd grow or not”.  Provide your suggestions.               

problem2) “Piramyd being the product manufacturing and selling retail organization, is it a right decision to diversify with L’oreal for salons and opening of travel shop, that are totally service oriented sectors?  Give your views on the above statement.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93447

Have any Question? 


Related Questions in Marketing Management

So this is the question find a current news article

So this is the question: Find a current news article (appearing in the last six months) that illustrates principles discussed in your class (lecture). You need to turn in the original article (or copy), or video of the m ...

Use the strategic planning outline as a guide to complete

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's visi ...

Topic non-alcoholic beveragemla format 7-10 page each page

Topic: non-alcoholic beverage MLA FORMAT, 7-10 PAGE, each page 300-350 word, use work cited Market Strategies (7-10 pages including relevant data) Write Market Strategies for your new endeavor. Be sure to include the fol ...

Assignment-retailingamp e-commercelets assume that a

Assignment-Retailing& E-Commerce Let's assume that a retailer has two different buyers working on a specific merchandise category (i.e., Buyer 1 and Buyer 2). The table below contains information on the effectiveness of ...

Open source software research project research an open

Open Source Software Research Project Research an open source software project. You are not restricted to the open source projects; you may research one of your own choosing that interests you. In MS PowerPoint, create a ...

Case study windham caseread case wyndham worldwide adopts a

Case Study Windham Case Read Case: Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy Write an analysis paper on Windham where you consider the following elements: 1. How does Wyndham's stakeholder ori ...

In addition to the key words you should also be able to

In addition to the key words, you should also be able to define each of the following terms: descriptive research strategy linear relationship curvilinear relationship positive relationship negative relationship correlat ...

Part i indirect care experiencedevelop a pamphlet to inform

Part I: Indirect Care Experience Develop a pamphlet to inform parents and caregivers about environmental factors that can affect the health of infants. Use the "Pamphlet Template" document to help you create your pamphle ...

1 what role do haptic interfaces play2 what is the best

1. What role do haptic interfaces play? 2. What is the best form of personal identification? 3. How can you expect cell phones to change in the future? 4. What is RFID? How does nanotechnology differ from traditional man ...

Quality methodologiesthe ceo has done quite a bit of

Quality Methodologies The CEO has done quite a bit of reading in some of the major quality improvement programs that are available to both the company and to its vendor base. He asked you to describe how a company would ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen