Marketing

You can use your textbook and any readings discussed/assigned in class; nevertheless, any out of-class information and/or Internet should NOT be used on these assignments. While you can discuss these assignments with your colleagues, the final work should reflect your own ideas; otherwise, it will be considered cheating. The responses should reflect your own idea/work; those assignments that resemble other students’ assignments, your textbook authors’ ideas, and/or Internet ideas will be considered cheating/plagiarism. Any instance of cheating/plagiarism will result in failing the course. This assignment will be graded based on the following criteria:

1. The way students apply the key marketing concepts to solve a business problem/analyze their own behavior or a current business issue/develop courses of strategic action/analyze and recommend solutions.

2. Writing style/quality. The document will be of good quality related to grammar, format, content, etc. If the document has more than 3 misspellings/grammar errors, 3 points will be deducted for each misspelled word/grammar error identified. Furthermore, if I cannot figure out what you are trying to communicate, due to poor writing, additional points may be subtracted. If you know you have difficulties with your written communication, please use the assistance provided by the CWU Writing Center. (25 points)

1. Recall an occasion when you experienced cognitive dissonance about a purchase. Please describe the event and explain what you did about reducing the cognitive dissonance.

2. In the context of the same event, explain what (if) the company did about reducing your cognitive dissonance. Or, what should the company have done to reduce your cognitive dissonance?